Pop-up Frankie (pages 2 & 3; unnumbered in the original)

If you were one of the lucky TV station programmers to receive from Screen Gems your promotional SHOCK! book in October 1957, you may have been shocked (well, slightly shocked) to have a pop-up Frankenstein Monster jump at you as you opened it up. What a fun idea from whomever crafted this promotional book.



Tellingly, the promotion on the first two pages zeros in exclusively on Universal's monster films, not any of the other films that were also offered in the package.

The first several pages of the book were unnumbered. The numbering is reserved for the films themselves, one film per page.